App Redesign
I improved the app's UX and generated the base for app's growth
Redesigned the bills management app (Conta Comigo) to make the user experience more intuitive and efficient. The existing MVP already showed potential, but the interface needed improvements in calendar organization, clarity of information, and agility in interactions to prepare the app for future integrations and expansions.
The market research showed the big opportunity of the app
Brazil's digital landscape is growing fast—with high internet and mobile use. Managing multiple bill payments is common yet challenging, underscoring the need for a simple, integrated solution.
New interface was based on research with real user for this challange
The original MVP worked but had a confusing, disorganized interface. At the same time, the redesign features a clean, intuitive main screen that highlights key bills and dates with quick swipe actions and custom notifications for easier debt management.
before
after
Metrics that will receive the impact:
User Engagement: Increased daily active users (DAU), longer session times, and higher retention rates.
Conversion Rates: Improved conversion from bill registration to payment, along with a faster first-payment time.
Monetization: Enhanced average revenue per user (ARPU) and a better customer lifetime value (LTV).
User Satisfaction: Reduced churn rate and improved Net Promoter Score (NPS) due to a more intuitive and efficient user experience.
Hello! Let's talk?
Chat with me on Whatsapp
