Engagement Transformation: The solution enhanced app retention by merging design and strategy to drive significant results.
The project, executed for a leading food retail company, developed a referral program (Member Get Member) focused on increasing user adoption and loyalty through a user-centered design and an integrated strategy.
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Uncertainty regarding business rules and impact: The company lacked clarity on how to implement an effective referral program.
The initial challenge was the absence of clear definitions for the program rules, difficulty in measuring the results, and doubts regarding user acceptance.
Competitive and complex environment: aligning user expectations with technical and market limitations.
The scenario demanded a solution that integrated seamlessly into the app, offering an intuitive experience in a highly competitive environment, while balancing the demands of the business, users, and technology teams.
Integrated and intuitive solution: creation of a robust MGM program with a simplified flow and clear rules.
The proposal involved developing a hi-fi prototype, mapping the user journey, and defining incentives (such as 5 invitations and a reward of R$50 for a qualified purchase), ensuring a practical experience aligned with business objectives.
Impact potential: an estimated revenue of up to R$19 million.
Projections indicate that, with the acquisition of approximately 56,000 new customers and an optimized referral flow, the solution can significantly expand the user base and generate a substantial financial impact.
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